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ADVERTORIAL FIKTIF PRODUCT "EL POTS"

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THE BRIEF

El Pots is a fictitious company that I made to fulfill assignments when I was in college. Indeed, this fictitious company manufactures tire products for both two-wheeled and four-wheeled vehicles. Given the lack of tire companies in Indonesia, I took the initiative to create my own fictitious company. In its promotion, I made an advertorial ad that will later be published in automotive magazines and newspapers in Indonesia.

THE OUTCOME

As you can see, the use of words that I use in headlines and sub headlines is words that show that the products we use are made using high technology and quality. So, prospective customers will be interested in buying the products we advertise and changing their tires with new ones.

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